Commercial Printing and Design

Commercial Printing and Design

“Old-World Craftsmanship . . . New World Technology”

Printing has always been at the heart of DivcoData. Whether it is a small digital run or a large multi-color process job, we provide the craftsmanship and technology necessary to deliver quality printed products.

Offset Press

Often considered the highest quality printing process in the industry, offset presses use inks, plates and blankets to transfer an image onto paper. It is a lithographic process, based on the repulsion of oil and water.
Each print is broken down into primary printing colors: Cyan, Magenta, Yellow and Black (CMYK), each one on a separate plate. The plates have areas receptive to oil which holds the ink and areas receptive to water which repels ink. Using tremendous pressure, the rollers spin at high velocity. This forces the ink from the plate to the blanket to the paper, layering the colors one on top of another and creating a final product with consistent high image quality.

Digital Production

Digital printing, on the other hand, allows production of a digital-based image directly to a variety of media.
Many small-run jobs such as print-ondemand publishing, business brochures or postcards can be produced efficiently and quickly through digital printing.
Most digital printing is done using inkjet or laser printers that deposit pigment or toner onto paper. The toner does not permeate the paper as conventional ink, but forms a thin layer on the surface.


Before ink hits paper, however, clients need a good design to convey their message. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. Using typography, visual arts, and appealing page layout, graphic designers work with clients to establish and maintain brand standards and achieve their marketing goals.

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Chattanooga, TN 37416
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